100 QUOTES: AMEC Summit 2017 Takeaway

Missed the #amecsummit 2017?

Find below quotes, advice, insight with data, measurement industry analysis, and growth of the industry and supporting photos.

 

“AVE is no longer a representative measure” says @ddey67 of @GSK  #PRmeasurement #AMECsummit #MeasurePR

“Torture the data long enough, it will finally confess” by @JaminSpitzer @Microsoft  #amecsummit

If you torture the data long enough, it will confess. It will get you where you need to go. Love it! #amecsummit

Shifting measurement from justifying PR to improving it. @JaminSpitzer #amecsummit

Best ideas without action is meaningless. #amecsummit

“We have to move from taking credit to taking action – the courageous decision to dive into meaning” #amecsummit

Move from taking credit to taking action. Use your #data to look forward, focus on transformation- @JaminSpitzer from @Microsoft #amecsummit

Automatic sentiment is still behind… @Microsoft #amecsummit

Influence does not care about countries, it cares about language #amecsummit @JaminSpitzer @Microsoft

Technology has its limitations says @JaminSpitzer #amecsummit #sentimentanalysis

Orient around audience, use visuals and integrate datasets to give the biz a different view of outcomes & impact via @Microsoft #amecsummit

“Go beyond the PR numbers and ask what did we learn?” Shows true value of the function from @Microsoft Comms @JaminSpitzer #PR #amecsummit

Yes, use M&E to improve not only justify and report @Microsoft #amecsummit

We don’t do anything we can’t measure. Measurement needs to be in the DNA of our activities. @PandaRachana @GEIndia #amecsummit

“The relevance of the media is changing in today’s go-direct strategy” @PandaRachana from @GEIndia on unexpected influencers #amecsummit

#Disruption is the new normal, the new world order @PandaRachana #amecsummit  #bangkok

Communications drives the #DigitalTransformation agenda @PandaRachna #AMECSummit

AMEC Chairman @richardbagnall announces serious moves from @AmecOrg to eradicate the use of AVE. #amecsummit

Ratio of the various metrics you measure matter! David Watson of @UKgovcomms #AMECsummit #measurePR #mediaintelligence

Human brain processes images 60,000 faster than text @chrisdaguimol   #amecsummit

“It’s time to be brutally honest about which media platforms truly reach different types of consumers” #amecsummit

Look at style factor, reach, content relevance, sharing frequency and brand interaction when choosing Influencers  @zalora #amecsummit

Should PR industry bodies, including AMEC, ban AVEs? surveymonkey.co.uk/r/BZ6YLYK   #amecsummit

Wise advice: “it doesn’t matter how accurate your measurements are if you’re measuring things that don’t really matter”  @ddey67 #amecsummit

#Measurement reports must be business specific..Insight must be actionable @Blotter @Mubadala.  #amecsummit.

“Social media has become a top traffic source for traditional media” – @MsDovic #amecsummit

80% of people only read the headline and social post are often shared based upon the headline only says @MsDovic. #amecsummit

Why analysing full text? 95% of articles is shared after reading headline only. @MsDovic #amecsummit

59% of people will share a news story solely based on the headline @MsDovic @CitiAustralia #amecsummit #socialsharing #news #media

How come we call it “traditional” media and not “editorial”. The word traditional makes PR sound outdated, which is not the case #amecsummit

‘AMEC in global drive for final eradication of AVE as a #PR metric’ Major new announcement from the #amecsummit bit.ly/2rq2iLG

Communications Measurement is non-negotiable for NGOs now, survey by Ketchum #amecsummit

– Not everything is revolutionary! But what gets measured gets done.. @rajeevcol3 #AMECsummit

Tremendous growth in the Chinese PR industry.  Automotive accounts for just over 30% of national PR spend #amecsummit

We have a problem – we still use AVEs in our industry says @PRCAIngham #amecsummit #prmeasurement

“While we speak of moving away from AVE but the reality is something different ” @PRCAIngham #amecsummit

AVE is a necessary evil mainly in the absence of more tangible measurement for PR #AMECSummit

Agencies continue to use AVEs due to clients’ demand says @PRCAIngham   #amecsummit

While the industry in the UK in the right direction, some clients are dragging agencies back in the #AVEs  conversation. #amecsummit

Clients still want to see AVEs! We need to change this by ensuring a refreshed charter & other initiatives jointly @PRCAIngham  #AMECSummit

#Measurement is not an issue. It’s the type of measurement that’s the issue. @Westofcenter #amecsummit

There is too much #measurement in kilos (the dreaded press book), versus impact. @Westofcenter #amecsummit

Communications needs to be truly integrated with the day to day ops of a company to be truly impactful. @Westofcenter #amecsummit

#prmeasurement must be fully integrated in business metrics – Andy West of @hotwirepr #amecsummit

Too much of our measurement is done to justify communication, and not to become better, says Andy West  PR #amecsummit

Measurement needs to be business driven @PRCAIndia President @nitinmantri at #AMECSummit

Research should be the basis of #PRcampaigns, agencies should use data for insights leading to business outcomes. @nitinmantri  #AMECSummit

Are AVEs more of a procurement requirement? Maybe. But some business leaders still value it. #amecsummit @nitinmantri @fritzquinn

-Context & content needs to go hand in hand for communications measurement. @ddey67 #Amecsummit

In order to be impactful, #PR firms need to plan & #measure their #communications in a truly integrated manner. – @nitinmantri #amecsummit

While the supply for #AVEs can decline / stop, it’s really the demand that needs to stop. @richardbagnall #amecsummit

AVEs are cheaper than quality insights. Are we ready to make the investments? #amecsummit

Today #PR firms must show the impact of their work on client’s business to prove the value of strategic #comms. – @nitinmantri #amecsummit

A call to action:  PR professionals : use measurement for insight not justification  #amecsummit #MeasureforInsights

80-90% of work today is simply distribution, not communications. #amecsummit @jimmacnamara

Not doing formative research before a campaign is like taking off without a flight plan says @jimmacnamara 🛬 #amecsummit

– #measurement is a means for #evaluation @jimmacnamara #amecsummit #insights

Lost opportunities analysis could have made a difference #amecsummit

Brexit – the signs were there. @jimmacnamara #amecsummit

Beware of the big data syndrome & burst your bubble through research & outreach. @jimmacnamara #AmecSummit

Data isn’t just numbers-text is a resource we should analyse @jimmacnamara   #amecsummit

#Data & metrics are important, but insights are more important #amecsummit

Insights from the audience drives priorities for engagement and communication. Not just #mediameasurement  @PandaRachana #amecsummit

#data helps us to prioritize. @PandaRachana #amecsummit

Impressions are meaningless; Like sperm, most miss their target and end up wasted. Wise words @thatmarion #amecsummit #measurement

Analogy of the summit – impressions are like sperm, most miss their target and end up wasted! #amecsummit

Likes are the social media equivalent of AVEs – garbage says @thatmarion #amecsummit #Measurement

Real-time dashboards are often more harmful than they are beneficial… what are they actually telling you! – @aseemsood #AMECSummit

Too many data points can do more harm than good. Analysis needs to be focused. @aseemsood #amecsummit

Fast Data Doesn’t Always Mean Good Data #datasmart  @aseemsood #amecsummit

“Knowing when NOT to look at a piece of data is just as important as knowing when to look.” (Noah Lorang) #amecsummit

@aseemsood calls for more focus on ‘slow data’ rather than obsession with real time. #AmecSummit

Slowdown in Pursuit of Real time evaluation and measurement tool…It kills #AmecSummit

Great point @thatmarion “Failure is not the opposite of success. It is part of success” ht @jimmacnamara #amecsummit

 

Don’t be afraid to make mistakes, use your measurement to improve – @thatmarion  #amecsummit

What do you go with? #Data or gut? #amecsummit

Discover a fail in a campaign is a normal step of an evaluation process. Get the most out of it. @thatmarion @ogilvypr #amecsummit

We ask clients for a usefulness test to ensure there is not too much data @aseemsood #amecsummit

Quality conversations must happen early in your sales process to help address fear of measurement. Don’t rush – @KHALIC @isentia #amecsummit

Advice for measurement agencies: address fear of measurement during the pitch process #amecsummit

#culture and #language play a huge role in our #measurement journey. @drlavanyaw #amecsummit

The struggle with measuring digital: 60% of people are not reading beyond  image and headline @richardbagnall #amecsummit

61% of content on the internet is not human according to Google – impressions do not dictate the value of PR @richardbagnall #amecsummit

Give the right message to the right audience at the right time ! #amecsummit @Auxipress #ContentMarketing

“Measurement in a post-truth world” @KetchumUK #amecsummit

‘Evaluation is the alpha and omega of strategy ‘, @jimmacnamara quotes book of @PietVerhoeven1 and others. #AmecSummit

Trust more important today than truth @benclevine of @KetchumPR leads discussion on impact of fake news #AmecSummit #datasmart

In the fake news environment, trust is more important than truth says @benclevine #amecsummit

#socialmedia are the No1 concern of #FakeNews #amecsummit

When something in your communication is not working, you want to be the first know, not the last. That’s why you evaluate @jimmacnamara #Amecsummit

Media monitoring services help brands take informed decisions and stay ahead. Visit bit.ly/2pHRvxU   #wednesdaywisdom #amecsummit

Gather lots of context & use multiple data sources to discover truth & combat fake news – great advice by @ngaire_sc @benclevine #AMECSummit

It’s not about having data – it is getting the insight out of it an manage to implement it connected to Business KPIs @sharamfm #Amecsummit

Data visualization and data mobility should be focused – the future @mazennahawi  #amecsummit

“The demand for insights is a behaviour” @mazennahawi #amecsummit