21 QUOTES: #FIBEP 2016 TAKE AWAY

Missed the #FIBEP 2016?

 

Silver bullets only kill zombies & until we meet zombies in the boardroom, we don’t need silver bullets. #fibep #measurepr @gojohnab

Good idea: don’t just act on data, use data to pause and figure out what strategy to pursue. #measurepr @_FIBEP @gojohnab

We all need to partner and collaborate – you’ll not be able to solve everything yourselves #FIBEP #WMIC16 @B_M Chris Foster

If PR is not in the #bigdata analysis, you are out of it.  Lesson to be learned. #Fibep #measurepr @WeinerMark

#Data is becoming the currency by which advertising is driven #FIBEP #WMIC16 @_FIBEP @newsradar @Kantar_Media @StevePasswaiter

True partnership is a market opportunity for all. Often we afraid of this, but if we get it right it’s game changing – Chris Foster. #WMIC16

In communications, we use data to make decisions, but we should be using it to answer questions, Chris Foster #_FIBEP #WMIC16

Newspaper articles make 66% of news aggregators, but just a fraction on digital #_FIBEP #WMIC16

100M publishers uploaded something in 2016. But 30K publishers uploaded branded content! 🙂 #FIBEP @DataScouting

It’s time that we clean up how women are represented in advertising #mediaintelligence #FIBEP #WMIC16 #Adwoman #MediaMonitoring @ajeffrey1

Good content leads to consumption. GREAT content leads to conversion. #FIBEP #queenofmetrics

Why PR needs the measurement – because creativity without an objective is merely vanity! #_fibep #WMIC16 #fibep @MikeDDaniels

Those investing late in video content are the ones who will lose audience in the new video economy era @allisonstern #_FIBEP #WMIC16

By 2016 the global population of #socialmedia users will grow to 2.44 bn @richardbagnall #_FIBEP #WMIC16

We don’t need more data, we need more insight…it’s not about the quantity of offering, but the quality of advice #WMIC16 @queenofmetrics

Telling stories is critical when it comes to presenting data #_FIBEP #WMIC16 #storytelling @MikeDDaniels

Data & Artificial Intelligence aren’t  threat to our roles- we need to be the trusted adviser adding value – more relevant than ever #wmic16 Richard Bagnall ‏@richardbagnall

 

Fast, cheap, easy- you can choose only two…you cannot have all 3, #_FIBEP #WMIC16 @gojohnab

In communications, we use data to make decisions, but we should be using it to answer questions, Chris Foster #_FIBEP #WMIC16

Don’t just act on data, use data to pause and figure out what strategy to pursue. #measurepr FIBEP Johna Burke

The Trump campaign & allies spent nothing on TV from the primary through late August- a first modern in US campaigning #WMIC16 @_FIBEP