82 QUOTES: #AMECSUMMIT 2020 Takeaway

 

Missed the AMEC 12th Virtual Global Summit on Measurement?

 

Find below quotes, insight with data, measurement industry analysis, and growth of the industry with supporting photos.

• ‘One thing that’s clear is that we live in a time of accountability. All PR professionals need to prove how they benefit organisations.’ @richardbagnall #AMECSummit
• @AmecOrg Chair @richardbagnall reveals nearly half of all members surveyed have experienced some or all of their business put on hold due to the pandemic. 75% of #PR has experienced some impact on business #AMECSummit
• Consultative and professional services remain the main driver for growth for @AmecOrg members. #AMECSummit
• We have to be careful what we mean when we talk about AI, says @richardbagnall – “we have to say what we mean and mean what we say”. Agree 100% – the term gets used for everything involving a computer sometimes…. #AMECSummit
• Consultative and professional services the biggest growth area for @AmecOrg members. Good to see that despite the ever increasing rise of technology, people are recognising the need of people to make sense of the data and the tech. #AMECSummit
• “Fake news is a major thread to politics and society…it shows that communication works, but for whom?” (first speaker @jimmacnamara #AMECSummit 2020 about ethical responsibility in communication)
• “The #COVID19 pandemic means that there is an acceleration of digital and online #communications, which poses trust challenges. We need both communications and accurate information.” @jimmacnamara at the #AMECsummit
• Everyone needs to join the fight against #disinformation, via expanded media literacy and critical media consumption. Utilise fact checking sites such as snopes.com. @jimmacnamara #AMECSummit
• Audiences must become much more critical of media messages and all should become “active” fact checkers. I am always surprised at the nonsense people believe and share on social… @jimmacnamara #AMECSummit
• Lots of disinformation and lack of fact checking on #socialmedia. Many organizations in #crisis have stepped away from social media and have turned to owned channels to get high quality material out. @jimmacnamara #AMECSummit

 

• Really important that PR professionals don’t think measurement is mainly about proving value. It’s not the most important part. Much better to focus on using it for insight and to improve what you do – that way the ‘results’ are better by default. #AMECSummit
• “We can have codes of ethics but it’s hard to enforce them” says @jimmacnamara during the #AMECsummit. “We need to think strategically, beyond thinking about securing a bit of media space. We should be thinking differently.”
• “We’re seeing systematic disinformation coming from journalism and all our sectors have a degree of complicity. #PR and #comms professionals and gullible consumers are all actively involved, as are academics!” – wise words from @jimmacnamara #AMECSummit
• “2020’s Barcelona principles should now promote the identification of Outputs, Outcomes and *Potential Impact*.”@benclevine at the #AMECsummit:
• “Measurement and Evaluation should identify Outputs, Outcomes and Potential Impact.” Yes, yes it should. 🙌🏻 #AMECsummit
• @benclevine on the Barcelona principles 3.0 at #AMECSummit with an important message: communication measurement and evaluation adhering to ethical standards! #integrity #transaprency in #research
• Measurement evaluation is not about collecting data but learning from them.

• Our motto is smart data…smarter decisions @benclevine #amecsummit
• @ColeyBird explaining the difference between social listening, keyword research and search listening…first up social listening #AMECsummit
• We need to monitor media and our audiences to identify gaps and change anything that doesn’t work. Thanks to @ARanchod from @TheStrokeAssoc #AMECsummit
• #AMECGlobalSurvey great to see #SayNoToAVE campaign didn’t go to waste. #AVE take the bottom position. We are excited to see the report. #amecsummit
• @jaminsp of @Microsoft on #AMECSummit – the perspective of communciations measurement and insight: taking credit vs. taking action.
• “Insight: Backward-looking probabilities define go-forward possibilities.” Microsoft’s Jamin Spitzer has a great way to illustrate why insight is such an important part of communication measurement. #AMECSummit
• “All costumers are also listening to other brands. When you put your focus in the consumer, you notice you are not the only brand in their worlds. They don’t just look at one brand at the time. So we have to align measurement and narrative” @meg_a_nomics #AMECSummit #buhoEnAMEC
• “We should use data to reach decisions…data can give the clarity what´s actual happening!” @jaminsp @Microsoft #AMECSummit 2020
• “Trust is built in drops and lost in buckets” – a timely reminder from @jaminsp. Measuring trust takes time, it’s a long term objective and an ever shifting one. #AMECSummit
• Communicators should be ready to adjust their strategy at all times to stay relevant and ahead of the curve. – Chris Piedmont @cpiedmo #AMECSummit
• To democratize data, we need to start applying performance design to comms and support creative processes through data. Embrace digital marketing and communications with a purpose – @buho_media #AMECSummit @AmecOrg #buhoEnAMEC

• “Don’t chase a ‘bouncing ball’ – or you’ll never reach your goal” – Catherine Blades @CHBlades about sticking to your objectives to be able to measure over time! –#amecsummit #measurePR #PRmeasurement @aflac @AmecOrg
• Your metrics need to matter and tie directly into your growth objectives – Catherine Blades @CHBlades of @aflac sharing their case study with @RepTrak during the #AMECSummit
• New activism “likely tech savvy, likely more educated, likely female” Romina Gersuni @RGersuni #AMECSummit
• Comms work earns an audience that can be used in marketing systems and processes – Megan Tweed @mgntweed of @EdelmanPR #AMECsummit
• Comms needs someone to keep data on track and be the connective to creative, marketing, planning + tech etc. – Megan Tweed @mgntweed of @EdelmanPR #AMECsummit
• Democratize Data: Data is something that EVERYONE should have the opportunity to learn from and apply to their work. Bring them to the “campfire” and share! – Megan Tweed of @EdelmanPR #AMECSummit #measurePR
• We need to map a comms process that aligns with marketing. – Megan Tweed of @EdelmanPR #AMECSummit #measurePR

• We cannot generalize our audiences. Data helps us break down categories for a better understanding of the information we gather. This helps us to communicate facts and to be effective. May Lee @mayleeasia #AMECSummit
• Comms measurement best practices; validate, not estimate White heavy check mark; connect audiences to marketing Linked paperclips; be actionable Woman running; inform marketing w/ insights Megan Tweed of @EdelmanPR #communications #measurePR #AMECSummit
• Prove joint value: align marketing and comms to demonstrate value to the C-Suite. Find areas where depts. cross-over in outcomes, and have your programs and campaigns be IN PARTNERSHIP. (esp. in COVID-19 economy) – Kelly Byrd @KelByrd trend #communications #publicrelations #comms #AMECSummit
• “The data won’t always tell you the story you want, but it will tell the story you need.” – Katie Creaser SVP of Tech PR, ICR. #AMECSummit
• Other data sets can be really powerful in adding rich insights to #mediaintelligence reporting – Steph Bridgeman @stephbridgeman #amecsummit
• You can invest in the most comprehensive comms tech stack but if you don’t secure company-wide adoption, you are wasting your time. Keep it simple. Keep it focused. Too much choice serves to confuse. #AMECSummit – Ben Chodor @s57benchodor
• ‘There’s a big difference between #AI and #Analytics platforms. For AI – No data = no solution. #AMECSummit – Dr Ahmed El Adl @aeladl #AMECSummit
• No data, no solution. If I don’t have your problem, I don’t have a solution for you. – Dr Ahmed El Adl @aeladl #AMECSummit
• Don’t just measure – Tell the Story! Insights and Recommendations bring it home #AMECSummit – Inka Finne @ifinne
• To excel in #PRmeasurement good solid basis is key. #AMECSummit – Inka Finne @ifinne
• “No impressions, no AVEs — we don’t have an AVE problem” #communications #AMECSummit – Jose De Buerba @Buerba37 from @WorldBank

• How to ensure continuous growth? By setting S.M.A.R.T. goals, evaluating and measuring them, reporting on them and acting upon to be better. – Katja Cimermančič @Cim_Katja @WorldBank #AMECSummit @AmecOrg #integratedevaluationframework #communications @Kliping
• Key Qs from Gabriella Stern @gabbystern the @WHO Director of Communications: Who we can reach?; How we can reach them at scale?; How we can reach them quickly?; What messages resonate the most? #communications #AMECSummit
• On combating misinformation and ‘fake news’, the whole organization is rallying to respond – not just comms. – Gabriella Stern @GabbyStern #AMECSummit
• A lesson all organizations can learn as misinformation remains key challenge day-to-day. #AMECSummit
• People coming out of the woodwork and offering their help has been a big positive during the pandemic. On the other hand, mediocre and poor reporting has been disappointing – journalism can and must be better! – Gabriella Stern @gabbystern #AMECSummit
• Data can also help determine which story you need to tell and to whom #AMECSummit – Lyndon Johnson @THINK_Lyndon
• ‘Storytelling with data helps people to make sense of complexity’ – Jonathan Reichental @Reichental #AMECSummit
• Why #storytelling matters? With storytelling, you move from INFORMATION to PERSUASION. – Jonathan Reichental @Reichental #AMECSummit
• “What makes good #dataviz? Integrity, meaning, simplicity, relevance and beauty” – Jennifer Sanchis @Jenny_Sanchis #AMECSummit

• Data in a table is no fun for most people. We need to tell the story behind the data and to share information in a way that people can understand. People remember stories – Jonathan Reichental @Reichental #AMECSummit
• Google’s auto-suggestions often serve up more insightful data than the keyword planner – Coley Bird @ColeyBird #AMECSummit
• Systematic disinformation is escalating due to new tech. Advertising, #PR, marketing and journalism are complicit in this slide towards post-truth society. Public trust is impacted. – Jim McNamara @jimmacnamara #AMECSummit
• Communication is the exchange of information, but communications measurement is largely one-sided. That’s a brilliant and simple point that I will be busting out on the regular. Megan Harris @meg_a_nomics #AMECSummit
• If you are doing #listening or research, social listening only gives you part of the picture- using #search listening helps to bring more holistic insights! – Coley Bird @coleybird
• “Innovation does not follow a linear path” – great statement – Jamin Spitzer #AMECSummit @jaminsp of @Microsoft
• The perspective of communications measurement and insights: taking credit vs. taking action. – Jamin Spitzer #AMECSummit @jaminsp of @Microsoft
• “One of the most complex things to #measure is trust. Trust is built in drops and lost in buckets. Think about how to define trust – for @Microsoft it’s privacy, security, reliability and ethics” @jaminsp Jamin Spitzer  #AMECSummit
• ‘To effectively measure the impact of communications, we need a wider range of tools to look at the full view of an organizations’ comms.’ – Jim McNamara @jimmacnamara #AMECSummit
• “Inspect what you expect”- @jaminsp Jamin Spitzer #AMECSummit

• “With budget cuts and a focus on costs, #PR and #comms professionals need to be able to prove their value like never before” Richard Bagnall @richardbagnall #AMECSummit
• There’re more ways to measure outcomes. And even if is not easy, it is what matters. – Jose de Buerba @Buerba37 #AMECSummit
• “#PR preps the field, #marketing nurtures the seed and #sales harvests the crop” – Jamin Spitzer @jaminsp #AMECSummit
• “Trust is built in drops and lost in buckets” Jamin Spitzer @jaminsp #AMECSummit
• Measuring trust takes time, it’s a long term objective and an ever-shifting one. Orla Graham @orlagraham18 #AMECSummit
• Measurement evaluation is not about collecting data but learning from them. – Ben Levine @benclevine #AMECSummit
• Historical and cultural context is crucial, and you have to be smarter than sweeping demographics. – May Lee @mayleeasia #AMECSummit
• Audiences must become much more critical of media messages and all should become “active” fact checkers. Jim Macnamara, @jimmacnamara #AMECSummit
• A strong brand story is what is going to win in the information age. Stories can come out now in any format. – Megan Harris @meg_a_nomics #AMECSummit
• “All consumers are also listening to other brands. When you put your focus in the consumer, you notice you are not the only brand in their worlds. They don’t just look at one brand at the time. So we have to align measurement and narrative” Megan Harris @meg_a_nomics #AMECSummit
• You need to monitor media and your audience to cover the gaps. There are agencies you can work with. Anil Ranchod @ARanchod #AMECSummit
• Organizational culture & commitment and good data prerequisite to #prmeasurement and evaluation – Jamin Spitzer @jaminsp #AMECSummit

 

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