MATE+ is an Independent Measurement & Evaluation training programme aimed at skills development and knowledge transfer for the Nigerian communications and PR industry
MATE+™ draws on years of skills development and knowledge transfer in Nigeria to deliver structured, bespoke and certified training.
Delivered in English by highly experienced coaches and facilitators. Our sole focus is to produce confident and competent professionals equipped with the technical know-how and personal qualities to build and lead their own communications team.
MATE+ is designed to educate, train and impact the Nigerian Communications and PR industry on the best practices in Measurement and Evaluation
MATE+ aims at training and upskilling professionals on the metrics necessary for the development of a valid Measurement and Evaluation program for campaigns
- Measurement & Evaluation in PR practice
- Measurement & Evaluation in Digital marketing communications (DMC)
- Measurement & Evaluation in Integrated marketing communications (IMC)
- Measurement & Evaluation in Crisis communications
- Measurement & Evaluation in Advertising
- Measurement & Evaluation in Politics