• About
  • Contact Us
Mate Plus
No Result
View All Result
Cart / ₦0.00

No products in the cart.

  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
  • News & Events
  • Get Reports
Mate Plus
No Result
View All Result

Auditing Brand Media Performance: Public Relations agency or Media Intelligence specialist

September 28, 2022
in Measurement & Evaluation, Public Relations, Uncategorized
Reading Time: 2min read
0
Auditing Brand Media Performance: Public Relations agency or Media Intelligence specialist
53
SHARES
525
VIEWS
Share on FacebookShare on Twitter

The repetition of the same act and expecting different results is said to be a sign of insanity. Expecting a different outcome when the input is the same is ridiculous. Worse still, when we do the same thing over again and don’t know what the outcome will be, we can only hope for the best.

Public relations agencies have cross-channel expertise and their functions are constantly evolving, thus there are some tasks that should be completely outsourced. Media Monitoring and Intelligence is a prime example. This is because PR agencies have too much control over their client’s media engagement. 

They cross the line when they start measuring and evaluating the impact of the work they do for their clients. As the saying goes, “you cannot be the accused, the judge and the jury in your own case”. You can’t create the message, communicate it, and finally, they audit and evaluate. This is not in the best interest of the clients for so many reasons, being that such analysis would lack independence and objectivity, utilization of the most basic tools, no in-depth analysis of outtakes, no actionable and human-curated insights or learnings.

This confirms the inappropriateness of PR agencies auditing their own performance. For efficiency, independence, Fairness and objectivity. Companies collaborate with Media Intelligence and audit partners to measure the efficiency and competitive performance of their media engagements for reasons of impartiality, objectivity, independence, and credibility.

To understand the impact that a company or brand is making through its earned media profile, you really do need objectivity and impartiality. Media analysis is about giving the CEO meaningful intelligence and data-driven insights that he/she can act on, and this should not be undertaken by the very agency charged with generating this critical content.

Previous Post

#EvaluatePR: Experts set to discuss the synergy between PR and Measurement.

Next Post

P+ Measurement publishes Infographics on Commercial, Digital banks and Insurance Companies Q3 2022 Sentiment.

Related Posts

The Role of Media Intelligence in Public Relations
Measurement & Evaluation

The Role of Media Intelligence in Public Relations

January 15, 2023
Incorporating Media Performance Audit into your PR Budget is Smart!
Public Relations

Incorporating Media Performance Audit into your PR Budget is Smart!

December 20, 2022
SquirrelPR
Public Relations

SquirrelPR Set to Build Africa’s Largest Open Media Database

August 18, 2022
Anya, Awosika to Headline NIPR Summit on National Integration
News & Events

Anya, Awosika to Headline NIPR Summit on National Integration

August 17, 2022
PR Measurement
Measurement & Evaluation

Why Do Companies Need PR Measurement?

August 16, 2022
Measure better in a crisis
Measurement & Evaluation

Measure better in a crisis

August 15, 2022
Next Post
P+ Measurement publishes Infographics on Commercial, Digital banks and Insurance Companies Q3 2022 Sentiment.

P+ Measurement publishes Infographics on Commercial, Digital banks and Insurance Companies Q3 2022 Sentiment.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get PR Performance Report

Recent Post

  • The Importance of Humans in Media Monitoring
  • The Role of Media Intelligence in Public Relations
  • Incorporating Media Performance Audit into your PR Budget is Smart!
  • P+ Measurement Services Wins Six awards… LaPRIGA, Brandcom, others.
  • 2023 Nigeria Election: The Role of Media Monitoring Services

Comments

  • Angela Jeffrey on 21 QUOTES: #FIBEP 2016 TAKE AWAY
  • Ralph Allison on P+ Measurement launches Nigeria’s first Broadcast Advert Analytics Audit Report
  • Philip Odiakose on P+ Measurement upgrades PR audit report services
  • Todd Murphy on P+ Measurement upgrades PR audit report services
  • P+ Measurement Services on “It is unprofessional for PR agencies to establish communication measurement agencies”

Categories

  • #EvaluatePR Tweet Chat Events
  • Advert Spend Analysis
  • COVID-19 Infographics in Nigeria
  • Industry analysis
  • Measurement & Evaluation
  • Media Intelligence Report
  • Media Monitoring
  • News & Events
  • Public Relations
  • Training
  • Uncategorized
Mate Plus

Copyright © 2019 P+ Measurement. All rights reserved.

Navigate Site

  • Home
  • Advertisement
  • Contact Us

Follow Us

No Result
View All Result
  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
  • News & Events
  • Training
  • Get Reports
  • Cart

Copyright © 2019 P+ Measurement. All rights reserved.

Our customer support team is here to answer your questions. Ask us anything!
WeCreativez WhatsApp Support
Support 1
Support
Away
WeCreativez WhatsApp Support
Support 2
Support
Away
Hi, how can I help?