Measurement & Evaluation

By: Queen Nwabueze   One revolution that happened in the public relations ‘sector’ is the reality that there are now...

In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed...

Get rid of the system that doesn’t propose any clear-cut contribution to your PR plan. Metrics play a significant role...

The PR Measurement Moment in Nigeria, is an annual report that reflects the activities, engagement, education and growth that occur...

PR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s...