Why Is the PR Measurement Industry So Peculiar? Here is the Inside Scoop!
By: Philip Odiakose The public relations measurement industry is indeed unique, primarily because it embraces new trends and continuously evolves to...
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Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor...
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Public Relations Agencies Judging Their Own Work? Here is Why It’s a Recipe for Disaster
By: Philip Odiakose Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image,...
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Are PR Agencies Hiding the Full Picture? The Case for Independent Media Assessment
By: Philip Odiakose The role of public relations has evolved into a crucial component of brand management, reputation building, and strategic...
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The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association
By: Philip Odiakose The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public...
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Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective
By: Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had...
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Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value...
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Chess Maestro Tunde Onakoya’s Marathon Performance Under Media Lens: Intelligence Report Unveiled
Tunde Onakoya Chess Marathon media intelligence report P+ Measurement Services, an Independent Media Intelligence Consultancy, conducted...
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The Imperative of Independent Pre-Acquisition Audits for Out-of-Home (OOH) Campaigns
By: Philip Odiakose In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are...
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The Role of Evangelism and Education in Fostering a Healthy PR Measurement Culture
By: Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have...
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