Get rid of the system that doesn’t propose any clear-cut contribution to your PR plan. Metrics play a significant role...
Read moreThe PR Measurement Moment in Nigeria, is an annual report that reflects the activities, engagement, education and growth that occur...
Read morePR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s...
Read moreThe Association for the Measurement and Evaluation of Communication (AMEC) launched a new initiative designed to further the adoption of...
Read more