Measurement & Evaluation

Get rid of the system that doesn’t propose any clear-cut contribution to your PR plan. Metrics play a significant role...

The PR Measurement Moment in Nigeria, is an annual report that reflects the activities, engagement, education and growth that occur...

PR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s...

The Association for the Measurement and Evaluation of Communication (AMEC)  launched a new initiative designed to further the adoption of...