Measurement & Evaluation

As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a...

Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost...

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene....

Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains—how to prove the financial return...

Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more...

By: Philip Odiakose The public relations measurement industry is indeed unique, primarily because it embraces new trends and continuously evolves to...

By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor...

By: Philip Odiakose Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image,...

By: Philip Odiakose The role of public relations has evolved into a crucial component of brand management, reputation building, and strategic...

By: Philip Odiakose The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public...