Corporate communications professional, Efosa Aiyevbomwan who until recently was the Group Chief Marketing Officer for Appzone has joined the services of Netflix- a subscription streaming service and production company-as Public Relations and Publicity Manager for its Sub-Saharan African market.
With over a decade of experience across communication and brand marketing within and beyond the African market, Aiyevbomwan is expected to lead all Public Relations and Publicity engagement of the company to further promote the Netflix brand across Sub Saharan Africa.
Before he joined Appzone whence he joined Netflix, Aiyevbomwan who has extensive experience in the initiation and execution of campaigns for multinational brands across different sectors including broadcasting/media, entertainment, oil and gas, FMCG, Financial Technology and transportation, was the Head of Communication for the ride-hailing brand, Uber where he marshaled communication activities for its West African operations.
Before joining the car-hailing firm, Efosa had built an illustrious career working across multiple international organisations. From a post-graduate intern at the Nigerian Bottling Company Ltd, where he gained considerable experience in media and communications, to Sesema Public Relations, where he stayed for two years, rising to the position of Account Manager and leading multiple strategic operations.
He also had a stint with Multichoice, where he led communications for the M-Net group of channels in West Africa, before emerging Manager, Communications, DStv platform in Nigeria.
Efosa holds a BA in English from the University of Lagos and an MSc in Media and Communication from Pan Atlantic University