With 5% error margin, at 95% confidence level, our media analysis and performance audit report passes through high-quality checks and audit processes by highly trained media and data analysts with exceptional skills in media monitoring, data gathering, analysis and evaluation.
A total of 21 commercial banks in Nigeria, alongside leading insurance companies were sampled.
The Media Performance report will:
- Provide an in-depth analysis of top banking and insurance brands in Nigeria using the P+ Measurement media content analysis(P+MCA) methodology.
- Analyse top Nigeria banks and insurance companies with media prominence in the area of CSR/CSI, Partnerships, Fintech and Retail, including competitive sentiment analysis.
- Highlight top Nigerian banking and insurance industry CEOs with the highest favorable media reputation.
- Provide top newspaper advert spenders in the banking and insurance industry.