#IPRPRIME2016 TakeAway – Insights to Action: Improving PR Performance.

“It’s impossible to get a conversation going when everyone is talking!” -Babe Ruth via @justandybowins #iprprime2016

“We are living in an age of content pollution” @justandybowins @Samsungtweets #IPRPRIME2016

“PR is responsible for the things you know you know but you don’t know how you know it.”@carlisledc #iprprime2016

“Focus more on data’s potential to drive impact vs. measure it” – @HugleyA #IPRPRIME2016

Analytics is more hindsight than foresight. @HugleyA #IPRPRIME2016 @InstituteForPR

Making sure marketing and PR are united in message delivery is key. Work together from the beginning. #IPRPRIME2016 @jaymandel @MarcyCohen

“We have reached a tipping point in measurement. We need to stop measuring impressions” @HugleyA #IPRPRIME2016

“Everyone is on a measurement journey.” @WeinerMark #IPRPRIME2016

No more decks. #MasterCard uses a social intelligence platform to track all data-PESO. @JayMandel #iprprime2016

Metrics can be your savior – use to guide, shape & tweak your strategy #IPRPRIME2016

“Research answers questions, and at the same time raises new questions” – @WeinerMark #IPRPRIME2016

“Metrics for the sake of metrics mean nothing.” @justandybowins What’s the action? #IPRPRIME2016

#PRmeasurement “What? So What? Now what?” Not just about the numbers…How does it align to goals? #IPRPRIME2016

#Data alone is not enough. We tend to forget this when reporting to the #c-suite about #pr efforts. #iprprime2016 @FayScommPRO

Data is an investment. If you ask stupid questions, you’ll get stupid responses. @justandybowins #IPRPRIME2016

Metrics without insights are useless – Samsung’s @justandybowins #iprprime2016

 

Analysis and Insight by @nodexl