Media Intelligence Report: Analyzing the Media Performance of Senator Natasha Akpoti-Uduaghan Amid the #NatashaGate Controversy

A report by P+ Measurement Services , an independent media intelligence consultancy, provides an in-depth analysis of the media performance of Senator Natasha Akpoti-Uduaghan from February to March 2025. The analysis evaluates sentiment trends, geographical media share, media type distribution, audience reach, and prominent search keywords linked to the controversy.

The controversy surrounding Natasha Akpoti-Uduaghan, dubbed “NatashaGate,” erupted after allegations of misconduct and claims of sexual harassment within the Nigerian Senate surfaced. As media attention intensified, Akpoti-Uduaghan was suspended, fueling further public debate and a recall process initiated by her constituents. The story gained traction beyond Nigeria, drawing international coverage that framed the incident within the broader discourse of women’s rights and political accountability.

Analysis of media sentiment during this period reveals that 30% of coverage was positive, often portraying Akpoti-Uduaghan as a champion for women’s rights and a voice against sexual harassment in Nigerian politics. Conversely, 50% of the reports were negative, highlighting her suspension, the recall efforts, and criticisms of her conduct. The remaining 20% maintained neutrality, presenting both perspectives without evident bias.

Geographically, Nigeria accounted for 70% of the total media coverage, given the direct political implications. However, 30% of the articles originated from international media platforms, reflecting a global interest in the case. Coverage extended to countries including the United States, the United Kingdom, Canada, France, Ghana, the UAE, and South Africa.

Domestically, Kogi State, Akpoti-Uduaghan’s political base, generated 40% of national media reports, largely focused on local reactions and recall proceedings. Lagos and Abuja, the primary media hubs, contributed a combined 35% of the coverage, while the remaining 25% was dispersed across other states.

A breakdown of media types indicates that online media dominated the discourse, accounting for 75% of the reports. Digital news platforms and social media played a crucial role in amplifying the conversation, as stories spread rapidly through blogs, online newspapers, and Twitter trends. In contrast, print media accounted for 25% of the total coverage, underscoring the continued influence of traditional newspapers in political reporting.

The estimated media audience reach during this period was substantial, with over 15.1 billion potential views across traditional and digital channels. The controversy was particularly visible on platforms with high engagement levels, where political analysts and social commentators dissected the unfolding events.

Several search keywords emerged prominently in media reports and online searches, reflecting the major themes of the controversy. These included “Natasha Akpoti-Uduaghan suspension,” “NatashaGate controversy,” “Senate sexual harassment claims,” “Kogi Central recall efforts,” and “Women’s rights in Nigerian politics.” These keywords suggest that public interest centered on both the political ramifications and the broader gender dynamics at play.

The media intelligence report by P+ Measurement Services underscores the intricate relationship between politics, public perception, and media narratives. Akpoti-Uduaghan’s case highlights how media framing can shape political controversies, with implications extending beyond Nigeria’s borders. As digital platforms continue to drive political discourse, understanding media performance remains a critical tool for analyzing public sentiment and shaping strategic communication responses.

About P+ Measurement Services

P+ Measurement Services is an independent media intelligence consultancy and an AMEC member, recognized as one of Nigeria’s leading providers of media intelligence and PR measurement services. As a media watchdog, the agency delivers technical support to communication managers and public relations agencies, ensuring accurate and comprehensive media performance evaluations.