• About
  • Contact Us
Mate Plus
No Result
View All Result
  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
    • Request Report
  • News & Events
  • Training
Mate Plus
No Result
View All Result

P+ Measurement Services Marks Five Years of Effective Operation with Unique Offerings

November 7, 2020
in News & Events
2 min read
0
P+ Measurement Services Marks Five Years of Effective Operation with Unique Offerings
52
SHARES
523
VIEWS
Share on FacebookShare on Twitter

 

P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth-year of successful operation in Nigeria with qualitative offerings that surpasses clients’ expectation.

The leading agency with expertise in Media Monitoring, PR Measurement and Audit, CEO Media Performance and Advisory, has offered services to over 45 brands and 15 Public Relations agencies in its five years of operation in the country.

As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring; the biggest media monitoring agency in the East African region covering more than five countries.

Speaking on its business portfolio, the Chief Insights Officer, Philip Odiakose, said every client media data has a story to tell and it depends on how strategic you are in flogging the data to yield meaningful results.

He avowed that P+ services with state-of-the-art technology and highly skilled media analysts has greatly enhanced clients’ businesses to immeasurable heights, exceeding their expectations, thus making P+ unique in the industry it operates.

“Our Measurement and Evaluation report is in-depth, robust and flexible to accommodate valid metrics that brands desire to see reflected in their reports, and it is also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analysing media exposure,” Odiakose affirmed.

On the agency’s portfolio, the Chief Operating Officer, Olufunke Mohammed, points out that P+ understands the value of valid PR metrics to its clients’ media performance audit report.

Since inception, the agency has been able to provide media monitoring, measurement, evaluation and performance audit services for brands, agencies and government bodies that operates in various industries and organisations ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco and Lifestyle.

Attesting to P+ capabilities and unique offerings, the Regional Executive Head, Marketing and Corporate Communication, Standard Bank Group, Nkiru Olumide-Ojo, said they are strategic in their input, futuristic in their outlook, and that the agency is an amazing partner on managing upheavals in the media management value chain. “I would recommend them easily,” she said.

Also, the Principal Lead/ Chief Executive Officer, BudgIT Foundation, Gabriel Okeowo, put forward that P+ has been of great support to the Foundation, as it serves as a media crawler and auditor for its PR activities.

He further stated that P+ is relevant for impact tracking and more importantly for quickly identifying negative vibes around the work of BudgIT, thus giving the Foundation the opportunity of responding swiftly to issues. He therefore recommends the agency to other organisations for optimum efficiency.

 

Previous Post

Q3 Media Audit Report: Agency Highlights Media Performance of Nigerian Banking and Insurance Industry.

Next Post

P+ Measurement Services hosts 2020 AMEC Measurement Month in Nigeria

Related Posts

P+ Measurement Services upgrades its Public relations Audit report.
News & Events

P+ Measurement Services upgrades its Public relations Audit report.

December 14, 2020
P+ Measurement Services hosts 2020 AMEC Measurement Month in Nigeria
News & Events

P+ Measurement Services hosts 2020 AMEC Measurement Month in Nigeria

November 12, 2020
P+ Measurement Services Elevates Key Personnel for Optimum Efficiency
News & Events

P+ Measurement Services Elevates Key Personnel for Optimum Efficiency

October 7, 2020
82 QUOTES: #AMECSUMMIT 2020 Takeaway
News & Events

82 QUOTES: #AMECSUMMIT 2020 Takeaway

July 14, 2020
MEDIA MONITORING SERVICES IN NIGERIA
Media Monitoring

Nigeria Media Monitoring agency Launches Whatsapp ChatBot for better experience.

June 30, 2020
Public Relations and Measurement experts to discuss PR Evaluation
#EvaluatePR Tweet Chat Events

Public Relations and Measurement experts to discuss PR Evaluation

June 17, 2020
Next Post
P+ Measurement Services hosts 2020 AMEC Measurement Month in Nigeria

P+ Measurement Services hosts 2020 AMEC Measurement Month in Nigeria

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result
Currently Playing

Recent Posts

  • Why Clients Should Use Measurement and Evaluation To Assess Their PR Agencies
  • P+ Measurement Services upgrades its Public relations Audit report.
  • P+ Measurement Services hosts 2020 AMEC Measurement Month in Nigeria
  • P+ Measurement Services Marks Five Years of Effective Operation with Unique Offerings
  • Q3 Media Audit Report: Agency Highlights Media Performance of Nigerian Banking and Insurance Industry.

Recent Comments

  • Angela Jeffrey on 21 QUOTES: #FIBEP 2016 TAKE AWAY
  • Ralph Allison on P+ Measurement launches Nigeria’s first Broadcast Advert Analytics Audit Report
  • Philip Odiakose on P+ Measurement upgrades PR audit report services
  • Todd Murphy on P+ Measurement upgrades PR audit report services
  • P+ Measurement Services on “It is unprofessional for PR agencies to establish communication measurement agencies”

Categories

  • #EvaluatePR Tweet Chat Events
  • Advert Spend Analysis
  • COVID-19 Infographics in Nigeria
  • Industry analysis
  • Measurement & Evaluation
  • Media Intelligence Report
  • Media Monitoring
  • News & Events
  • Public Relations
  • Training
  • Uncategorized
Mate Plus

Copyright © 2019 P+ Measurement. All rights reserved.

Navigate Site

  • Home
  • Advertisement
  • Contact Us

Follow Us

No Result
View All Result
  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
    • Request Report
  • News & Events
  • Training

Copyright © 2019 P+ Measurement. All rights reserved.