Missed the 10th Global Summit on Measurement in Barcelona?
Find below quotes, insight with data, measurement industry analysis, and growth of the industry with supporting photos.
Without a sense of purpose, no company, either public or private, can achieve its full potential” #purpose is crucial @jcohenPR #amecsummit
Every insurance company are going through transformation and now some embracing AI for measurement strategy @jcohenPR @AXIS_Capital #AMECsummit @NaicomNG
Data collaboration is key! We need to eliminate the data silos in order to tell the best #analytics story and make strategic decisions! @JenWBruce #AMECSummit
Break down silos and enhance collaboration to provide meaningful insights and social intelligence @JenWBruce #AMECsummit
Create a single source of truth rather than data silos @JenWBruce #AMECSummit
Map your measurement metrics to your customer journey says @JenWBruce #AmecSummit
Be militant about your objectives And really understand your audience @AlexanderAiken #AMECSummit
Failure is an integral part of learning processes says @AlexanderAiken #amecsummit
3 things for future of communications measurement: social capital, new methodologies & integration @sergiguillot #AMECSummit
Social capital, science and integration will guide and shape the future of communications measurement industry- @sergiguillot @acceso #amecsummit
Brands are no longer owned by companies, they are social capital. @sergiguillot #amecsummit
“We need to demonstrate value in money we spend in Public Relations, that’s why we measure” Jennifer Bruce, Global Leader of Communications Measurement, Adobe #AMECSummit
Reputation, Narrative and Corporate purpose are the key priorities for communication function @jcohenPR #amecsummit
We shouldn’t have an inferiority complex and think ‘advertising’ is better at measurement and evaluation than PR or communications. We can learn from advertising, but it isn’t better than us. RichardBagnall #amecsummit #communication #measurements #advertising #measurements #evaluations
#Fact- Instagram is the fastest growing @NATO social media platform. #AMECsummit
“AVEs on life support” says David Rockwell. Shall we all agree to put a DNR notice by the bed? #AMECSummit
“AVEs on life support” about 20% companies still using David Rockland @KetchumPR #AMECSummit
Regular evaluation allows for course correction and better strategy! @jcohenPR of @AXIS_Capital #AMECsummit #measurement #analytics
OASIS! It is necessary to set goals for intelligent action and understanding of recipients. #amecsummit @AlexanderAiken
More than 2/3 of AMEC members say their businesses can compete effectively only by investing in AI. Phil Lynch, @newton_insight #amecsummit
“We don’t have an evaluation deficit, we have a leadership deficit.” @AlexanderAiken
PR no longer has an evaluation problem, it has a leadership problem says @AlexanderAiken.
“May the best of our past be the worst of our future” regarding the future of the measurement and evaluation of communications David Rockland @KetchumPR #AMECSummit
Connecting business outcomes with communications effort is key #AMECSummit
The future of #measurement and #analytics is all about the combination of art & technology and a Risk and Maverick approach– @abesmith of @Cision #AMECSummit
Barcelona principles woke up the communications measurement industry and gave basics of the best practices standards. David Rockland on #AMECsummit
“Choose your metrics – there’s lots of data, but you need to make the right decisions to pull out insight” – @abesmith 🙌👍#amecsummit
The marriage between art and science, machines and humans, is incredibly important #amecsummit
“Choose your metric… UNICEF is different to eBay or Adobe” That’s why there can be no ‘silver bullet’ or one size fits all easy to use and understand metric to replace AVEs. PR and communications is complex that’s why measurement and evaluation will be complex @abesmith #amecsummit
“Choose your metric… Industries are different, that’s why there can be no ‘silver bullet’ or one size fits all easy to use for PR evaluation. PR and communications are complex that’s why Measurement and Evaluation will be complex #amecsummit @abesmith
Data collaboration is key! We need to eliminate the data silos in order to tell the best #analytics story and make strategic decisions! #AMECSummit @JenWBruce
“If a UN agency can implement the Barcelona Principles, anyone can” @PalomaUnicef #amecsummit
PR attribution is like enriched Uranium. Be careful! @jaminsp @Microsoft #AMECSummit
“PR puts us in a position to farm, marketing nurtures the field, sales folks harvest the crop” or “PR attribution – it’s the enriched uranium of measurement” – @jaminsp of @Microsoft at #AMECSummit
“If the only thing you’re measuring is ‘buy now’… then you’re missing the ‘permission to sell’.” Really important point by @jaminsp cautioning against ‘PR attribution’. Risk if you link to sales it is just as flawed as AVE #amecsummit
Change management is at the core of driving integration @Microsoft #AMECSummit
“If you torture the data, it will confess” – #AMECSummit @jaminsp @Microsoft
“Very few people went into PR did it because they liked maths.” @jaminsp on some PR people’s aversion to data. Reminds me of @tpemurphy quote about PR people not doing ‘big data’ because they haven’t mastered small data yet #amecsummit
The more corporate the communication is, the less influence it brings, Teresa Manueco Pfeiffer @Cepsa #amecsummit
7 most expensive words in business “we have always done it that way” – @SKFgroup #AMECSummit
Campari group have a “torture test team” to check their measurement is easy to engage with and understand to everyone in the business. Such a great step, but is so often missed! #AMECSummit
Correlations & Attribution connect in #PR measurement. Jamin Spitzer #AMECSummit
“What makes the next campaign better is what didn’t work on this campaign” Campari group #AMECSummit
One small step for Measurement, one giant leap for PR @SujitPatil #AMECSummit
Return on Objectives – a giant leap for PR! @SujitPatil #AMECSummit #commsmeasurement #PRMeasurement
”Shape, Shift and Share your story to deliver business impact” That’s what we explain PR is, @SujitPatil Kids get stories, so hopefully your daughter will like that! #AMECSummit
In the next 3 years, marketing departments will dedicate 22% of their budgets to #analytics. @HugleyA #AMECSummit
We are getting less intelligent and less skilled on human interaction as tech increases, so we need to ensure we develop together with #AI and not loose our strengths @HugleyA #AMECSummit
There has been a 5x increase in volume of #AI mentions in the news in the last 5 years… but, of 5% of that coverage mentions #PR, #advertising or #communications @HugleyA
AI is not an engine that will run on its own – a LOT of human input is required, to set up, but also to maintain @HugleyA #amecsummit
Human Intelligence is what drives innovation and AI, not vice versa Omar Manoud of @UNICEF #amecsummit
Two important points by @_ghop_ Gemma Moroney – 1) Use AMEC framework to collectively define contribution at planning stage 2) Use framework for course correction during campaign #amecsummit
In tackling fake news, we need to train ourselves in how to consume news says @HugleyA #AMECSummit
Great reminder from @richardbagnall that lots of data already exists within an organisation but PR and comms don’t have it. Talk to people and ask. Often they don’t know you need it. Sometimes ‘politics’ means they don’t want you to have it. Just get it! #amecsummit
You can use evaluation to change the organisation, not just change customers or stakeholders – @jimmacnamara #amecsummit
LISTEN and SILENT are spelled with the same letters. We tried a listening exercise in the room – but there was no silence! #amecsummit
Data integration strategy needs new skills and talent. There is no superhero that knows it all! @jcmltwt #AMECSummit
Listening is key to evaluation says @jimmacnamara at #AMECSummit
Brands are no longer the center of our measurement strategy @jcmltwt #AMECSummit
Listening and leadership is a virtuous cycle for successful companies. It’s necessary to aligned people in companies with listening culture @acceso #AMECSummit
Communication teams invest 95% of resources in disseminating info and not nearly enough time listening -@jimmacnamara #AMECSummit
“Evaluation needs to show outcomes and ideally impact on audiences” #AMECSummit #measurement @jimmacnamara
Need to get beyond media metrics. Media is just the channel – Says still a challenge for the industry. @jimmacnamara #amecsummit
The brand is not the center, is one part of the conversation @jcmltwt at #AmecSummit
We use the words customer centric a lot but it’s often organisation centric says @jimmacnamara at #amecsummit
“Select KPIs that are really telling the story, not everything has to be measured” Ann-Sofie Krol, CEO & Co-founder @byBrick #AMECSummit
Good Communications can help increase Reputation and Reputation can help increase recommendation that have a significant impact on perceptions and business results @acceso #AMECSummit
It turns out that Word Of Mouth has a big impact in Business #AMECSummit #wordofmouth #business
There are new rules for communications in the banking industry. Citizens decide! #AMECSummit #Banking #citizensdecide
“The best insights come from triangulation of data” @jimmacnamara #AmecSummit
“One number does not tell you anything. We need multiple data sets.” @jimmacnamara #AMECsummit
PRCA warns at #AMECSummit: “No time for complacency on evaluation” | Newsroom PRCA shar.es/anZqoc
