QUOTES: #AMECSUMMIT 2019 Takeaway from Prague

Missed the AMEC 11th Global Summit on Measurement in Prague?

Find below quotes, insight with data, measurement industry analysis, and growth of the industry with supporting photos.

Measurement is the PR community’s hot topic #amecsummit AMEC CEO @richardbagnall
Only 12% of CEOs and 14% of in-house communicators consider using #data and #analytics to inform and optimize goals for the year – @HugleyA #AMECSummit @AmecOrg
Intelligence requires shifting from a data to a decision orientation says @HugleyA – via @AmecOrg #AmecSummit
#PR #communications shouldn’t follow the marketing funnel down a journey of conversion, but up through a journey of reputation and credibility #AMECsummit
Big data analytics will be the number 1 tech skill of successful comm pros in the future. @HugleyA #AMECSummit @AmecOrg
We must bridge the gaps in technical competencies in our industry, to be able to truly optimise the use of big data analytics @HugleyA #amecsummit
If you’re not failing, you’re not succeeding, remove your ego and be prepared to be humbled by your results #amecsummit

Automated systems are only as good as the people building and maintaining them, and the data you put into them. 🙌🏻 #amecsummit
64% of average consumers don’t distinguish between paid, earned, shared and owned media – marketing will somewhat integrate with comms in the next five years. @germandan from #Facebook @ #AMECsummit
Increased integration of PR and marketing means the application of marketing, science is critical to PR/comms discipline 2019 #amecsummit @AmecOrg
“Today’s measurement is tomorrow’s strategy” @germandan #amecsummit
“Sometimes the data isn’t 100% accurate, but humans aren’t 100% accurate either!” @JohLivermore @ #AMECsummit
Great advertising and comms is not about satisfying, but creating demand. @rorysutherland #AMECsummit
data is key when you have the right one and when humans are as accurate as possible as you need both for successful communication and productive decision making #amecsummit

Text is crucial for in-depth analysis of media content. The goal is then to transform audiovisual content to text as efficiently as possible. @NEWTONTechCZ @ #amecsummit
For proper Media analysis, we first have to know how PR and communication professionals identify their success and failure. #measurement #amecsummit #mediaevaluation
Technology needs to be combined with people to make the right decisions and find true insights @Cision #AMECSummit @AmecOrg
“You need in-depth data about how things are done in comms measurement throughout the company to create an environment of change internally.” @JenWBruce (@Adobe) @ #amecsummit
A data audit of your comms is a vital first step in your data journey says Adobe’s @JenWBruce #amecsummit

Just 13% of us are using AVEs down from 80% in 2009, according to the @AmecOrg biz insight results. Can we get to ZERO by 2020? #amecsummit
Linking planning to measurement is the next critical step says @richardbagnall #amecsummit
If we put more time, money and effort into #measurement and #evaluation we will be able to prove our worth, so we can charge more for our strategic work and be able to recruit and retain better talent” @Ingers1975 from @ICCOpr and @PRCA_UK #AMECSummit
Simple fact “good content attracts attention” @tmccorkindale @InstituteForPR #amecsummit
Comm products can be measured, while PR services of comm depts are evaluated, says Fraser Likely @AmecOrg #AMECsummit
“I don’t care about impressions, I care about making an impression” @EdelmanIntel #AMECsummit
“It’s not the amount of data- it’s having the right data with the right capabilities sitting on top of that” Matt Sato from @EdelmanIntel #AMECsummit

It is a simple equation: Client Data+ Third-party Data + PredictiveAnalytics = New Intelligence. Great presentation from Matt Sato on #datastacks #AMECSummit
The PR professional of today is not the professional of tomorrow. Let’s stop recruiting in our own image and bring in new diverse and analytical talent. @JonMeakinPR @Westofcenter #AMECSummit
The biggest obstacles in measurement & evaluation of PR @JonMaekinPR and @Westofcenter #amecsummit
It’s time for PR agencies to get off the hamster wheel and start client pitches with the measurement question #amecsummit #pr #comms
“If you cannot prove impact, you can’t expect to keep your budget…and you don’t deserve to.” @Westofcenter #amecsummit
The first baby step towards good measurement: getting clients to accept quality over quantity. @Westofcenter #AMECsummit

“Measurement is not a luxury, it’s a must do.” @ADataPro #AmecSummit #measurement
“Do not take PESO model as 4 different comms channels, we should think about combining them.” @patrik_schober from @APRA_Prague @ #AMECsummit
“Metrics should move you to action. If it doesn’t, ditch it” #AMECSummit @SamRuchlewicz
“Good measurement is the final ingredient for PR to reach its potential” @_ghop_ #amecsummit
Q&A: what do you do if a client asks for #AVE as a metric? say no, but also explain why and work together to find better metrics #AMECsummit
This is super important. Agencies must stop, draw breath and act as consultants rather than blindly hopping onto the wheel just to please the new client during the honeymoon period. #amecsummit
Reach is the biggest misconception in all of advertising #Amecsummit

“Data inspires creativity.” #AMECsummit
58% of people who interact regularly with data aren’t comfortable interpreting it. Need insights too. @MEG_KGRA #AMECsummit
“We need to think about the future, rather than the past when analysing media contents to get data that really matters for our next steps.” Alena Zachova, Head of Social @NewtonMediaCZ @ #AMECsummit