Missed the AMEC 11th Global Summit on Measurement in Prague?
Find below quotes, insight with data, measurement industry analysis, and growth of the industry with supporting photos.
- Measurement is the PR community’s hot topic #amecsummit AMEC CEO @richardbagnall
- Only 12% of CEOs and 14% of in-house communicators consider using #data and #analytics to inform and optimize goals for the year – @HugleyA #AMECSummit @AmecOrg
- Intelligence requires shifting from a data to a decision orientation says @HugleyA – via @AmecOrg #AmecSummit
- #PR #communications shouldn’t follow the marketing funnel down a journey of conversion, but up through a journey of reputation and credibility #AMECsummit
- Big data analytics will be the number 1 tech skill of successful comm pros in the future. @HugleyA #AMECSummit @AmecOrg
- We must bridge the gaps in technical competencies in our industry, to be able to truly optimise the use of big data analytics @HugleyA #amecsummit
- If you’re not failing, you’re not succeeding, remove your ego and be prepared to be humbled by your results #amecsummit

- Automated systems are only as good as the people building and maintaining them, and the data you put into them. 🙌🏻 #amecsummit
- 64% of average consumers don’t distinguish between paid, earned, shared and owned media – marketing will somewhat integrate with comms in the next five years. @germandan from #Facebook @ #AMECsummit
- Increased integration of PR and marketing means the application of marketing, science is critical to PR/comms discipline 2019 #amecsummit @AmecOrg
- “Today’s measurement is tomorrow’s strategy” @germandan #amecsummit
- “Sometimes the data isn’t 100% accurate, but humans aren’t 100% accurate either!” @JohLivermore @ #AMECsummit
- Great advertising and comms is not about satisfying, but creating demand. @rorysutherland #AMECsummit
- data is key when you have the right one and when humans are as accurate as possible as you need both for successful communication and productive decision making #amecsummit
- Text is crucial for in-depth analysis of media content. The goal is then to transform audiovisual content to text as efficiently as possible. @NEWTONTechCZ @ #amecsummit
- For proper Media analysis, we first have to know how PR and communication professionals identify their success and failure. #measurement #amecsummit #mediaevaluation
- Technology needs to be combined with people to make the right decisions and find true insights @Cision #AMECSummit @AmecOrg
- “You need in-depth data about how things are done in comms measurement throughout the company to create an environment of change internally.” @JenWBruce (@Adobe) @ #amecsummit
- A data audit of your comms is a vital first step in your data journey says Adobe’s @JenWBruce #amecsummit
- Just 13% of us are using AVEs down from 80% in 2009, according to the @AmecOrg biz insight results. Can we get to ZERO by 2020? #amecsummit
- Linking planning to measurement is the next critical step says @richardbagnall #amecsummit
- If we put more time, money and effort into #measurement and #evaluation we will be able to prove our worth, so we can charge more for our strategic work and be able to recruit and retain better talent” @Ingers1975 from @ICCOpr and @PRCA_UK #AMECSummit
- Simple fact “good content attracts attention” @tmccorkindale @InstituteForPR #amecsummit
- Comm products can be measured, while PR services of comm depts are evaluated, says Fraser Likely @AmecOrg #AMECsummit
- “I don’t care about impressions, I care about making an impression” @EdelmanIntel #AMECsummit
- “It’s not the amount of data- it’s having the right data with the right capabilities sitting on top of that” Matt Sato from @EdelmanIntel #AMECsummit
- It is a simple equation: Client Data+ Third-party Data + PredictiveAnalytics = New Intelligence. Great presentation from Matt Sato on #datastacks #AMECSummit
- The PR professional of today is not the professional of tomorrow. Let’s stop recruiting in our own image and bring in new diverse and analytical talent. @JonMeakinPR @Westofcenter #AMECSummit
- The biggest obstacles in measurement & evaluation of PR @JonMaekinPR and @Westofcenter #amecsummit
- It’s time for PR agencies to get off the hamster wheel and start client pitches with the measurement question #amecsummit #pr #comms
- “If you cannot prove impact, you can’t expect to keep your budget…and you don’t deserve to.” @Westofcenter #amecsummit
- The first baby step towards good measurement: getting clients to accept quality over quantity. @Westofcenter #AMECsummit
- “Measurement is not a luxury, it’s a must do.” @ADataPro #AmecSummit #measurement
- “Do not take PESO model as 4 different comms channels, we should think about combining them.” @patrik_schober from @APRA_Prague @ #AMECsummit
- “Metrics should move you to action. If it doesn’t, ditch it” #AMECSummit @SamRuchlewicz
- “Good measurement is the final ingredient for PR to reach its potential” @_ghop_ #amecsummit
- Q&A: what do you do if a client asks for #AVE as a metric? say no, but also explain why and work together to find better metrics #AMECsummit
- This is super important. Agencies must stop, draw breath and act as consultants rather than blindly hopping onto the wheel just to please the new client during the honeymoon period. #amecsummit
- Reach is the biggest misconception in all of advertising #Amecsummit
- “Data inspires creativity.” #AMECsummit
- 58% of people who interact regularly with data aren’t comfortable interpreting it. Need insights too. @MEG_KGRA #AMECsummit
- “We need to think about the future, rather than the past when analysing media contents to get data that really matters for our next steps.” Alena Zachova, Head of Social @NewtonMediaCZ @ #AMECsummit