• About
  • Contact Us
Mate Plus
No Result
View All Result
Cart / ₦0.00

No products in the cart.

  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
  • News & Events
  • Get Reports
Mate Plus
No Result
View All Result

The Role of Media Monitoring during Political Campaign

March 14, 2022
in Media Monitoring
Reading Time: 3min read
0
The Role of Media Monitoring during Political Campaign
59
SHARES
594
VIEWS
Share on FacebookShare on Twitter

During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate and informing citizens of the policies and platforms of candidates and parties, the media enable voters to make an informed decision when they cast their ballots.

Monitoring the media during political campaigns is as important as organizing a campaign. Electoral success is not just anchored on a widespread campaign soliciting votes and support from the masses, monitoring, evaluating and analyzing salient metrics is key to electoral success. We will be highlighting the key benefits of Media Monitoring during Political campaigns.

Identifying negative media mentions

You can be assured that as a political figure vying for a position, getting a lot of media mentions as elections edge close is non-negotiable. The certainty of this, calls for thorough media tracking, as your figure is exposed to both positive and negative mentions in the media. Negative media mentions, if not swiftly identified and managed, can pose a lot of threats to your candidature. It stains your image, malign your character and can serve as a weakness against your competitors.

 Media monitoring helps you identify negative media mentions, the degree of its impact, source(s) and how to be strategic about it.

Track opposition media engagement

Benchmarking against your competitors during an election cannot be over-emphasized. It is the principal strength you can use to achieve electoral success. As a politician vying for an elective position, tracking your opposition media engagement should be on your card. A detailed report of their media engagement, reach and influence will help you make accurate communication decisions.

Identify key opinion leaders and influencers

Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. During elections, opinion leaders act as an intermediary between politicians and potential voters. They obtain information about the candidate, summarize it, and convey it to their followers, in a bid to influence their voting decision.

Media monitoring helps identify this set of people, the strength of their followers and possible ways to leverage their influence to your advantage.

Track policy Agenda of parties

In politics, a policy agenda refers to a list of KPIs or challenges to which government officials, as well as individuals outside the government, are paying serious attention. During political campaigns, parties roll out the agenda they hope to accomplish if elected into power. To a large extent, this agenda is what endears the masses to them. Most parties formulate their agenda as a solution to the lapses of the government in power.

On the heels of a political campaign, it is important to track, evaluate and analyze the policy agenda of your competitors against yours. Knowing their strength and weakness will help you draft a more thorough and incisive agenda, addressing the yearnings of the masses.

Understand the sentiment of voters

Every voter possesses a biased opinion for political parties and candidates, premised on several factors like religion, ethnic affinity, geographical location, etc. These sentiments have a not too small impact on voters’ choice on the ballot paper. Understanding the basis of voters’ sentiments, how they are formed, factors influencing their sentiment and its predictable impact on their ballot decision should be paramount to any political aspirant.

Media monitoring and analysis can help unravel these well-knotted sentiments, and how an aspirant can leverage them for political success.

Identify upcoming events to leverage

It’s an irrefutable fact that campaigning seasons are usually eventful, filled with camaraderie, pomp and pageantry. These events can serve as a vehicle that drives an aspiration to succeed in the polls. However, not all events political and non-political are viable means of reaching and influencing potential voters.

The place of media monitoring is to help identify relevant events that can be leveraged to reach and influence voters.

On account of the aforementioned, it is glaring that media monitoring is an indispensable element for a political campaign. While the list is not exhaustive, it covers key elements that should be of paramount importance to an aspiring officeholder. P+ Measurement Services a leading media monitoring and intelligence agency in Nigeria can help you leverage Media Monitoring and Evaluation as political campaigns are in motion towards the 2023 elections.

 

Covenant Umoru is a Media analyst at P+ Measurement Services, a leading media monitoring and intelligence agency in Lagos, Nigeria.

Previous Post

Coca-Cola Consolidates PR Accounts At Precise Platforms

Next Post

P+ Measurement Services set to host the 19th Edition of EvaluatePR

Related Posts

Influencer Media Monitoring: Why Brands should Monitor their Influencers
Media Monitoring

Influencer Media Monitoring: Why Brands should Monitor their Influencers

May 2, 2023
The Role of Media Monitoring Services in Governance and its Application
Media Monitoring

The Role of Media Monitoring Services in Governance and its Application

March 27, 2023
Why having a Media Monitor “WATCHDOG” is Necessary
Media Monitoring

Why having a Media Monitor “WATCHDOG” is Necessary

March 20, 2023
Ethics and Practice in Media Monitoring and Intelligence
Media Monitoring

Ethics and Practice in Media Monitoring and Intelligence

March 6, 2023
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
Measurement & Evaluation

10 Years in Media Monitoring and Intelligence Profession: Lessons Learned

March 1, 2023
The Role of Media Monitoring in the Police Force
Media Monitoring

The Role of Media Monitoring in the Police Force

February 13, 2023
Next Post
P+ Measurement Services set to host the 19th Edition of EvaluatePR

P+ Measurement Services set to host the 19th Edition of EvaluatePR

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get PR Performance Report

Recent Post

  • Media Intelligence Report on “Hilda Baci Cook-a-thon” 2023
  • Influencer Media Monitoring: Why Brands should Monitor their Influencers
  • Q1 2023 Edition: Nigerian Banks, Insurance Companies and Telecommunication Brands Media Sentiment Analysis Report.
  • ChatGPT Applications in Media Intelligence: It’s Benefits and Limitations
  • The Importance of PR Measurement and Evaluation: Understanding the Impact of Your Efforts

Comments

  • Angela Jeffrey on 21 QUOTES: #FIBEP 2016 TAKE AWAY
  • Ralph Allison on P+ Measurement launches Nigeria’s first Broadcast Advert Analytics Audit Report
  • Philip Odiakose on P+ Measurement upgrades PR audit report services
  • Todd Murphy on P+ Measurement upgrades PR audit report services
  • P+ Measurement Services on “It is unprofessional for PR agencies to establish communication measurement agencies”

Categories

  • #EvaluatePR Tweet Chat Events
  • Advert Spend Analysis
  • COVID-19 Infographics in Nigeria
  • Industry analysis
  • Measurement & Evaluation
  • Media Intelligence Report
  • Media Monitoring
  • News & Events
  • Public Relations
  • Training
  • Uncategorized
Mate Plus

Copyright © 2019 P+ Measurement. All rights reserved.

Navigate Site

  • Home
  • Advertisement
  • Contact Us

Follow Us

No Result
View All Result
  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
  • News & Events
  • Training
  • Get Reports
  • Cart

Copyright © 2019 P+ Measurement. All rights reserved.

Our customer support team is here to answer your questions. Ask us anything!
WeCreativez WhatsApp Support
Support 1
Support
Away
WeCreativez WhatsApp Support
Support 2
Support
Away
Hi, how can I help?