• About
  • Contact Us
Mate Plus
No Result
View All Result
Cart / ₦0.00

No products in the cart.

  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
  • News & Events
  • Get Reports
Mate Plus
No Result
View All Result

Why PR agencies should partner with Media monitoring companies?

January 11, 2021
in Media Monitoring
Reading Time: 2min read
0

Photo Credit: pbs.twimg.com

59
SHARES
559
VIEWS
Share on FacebookShare on Twitter

Media monitoring has been an essential part of PR since the very beginning of public relations as an industry. Today’s market is ever more demanding of media monitoring. No individual PR officer or department can hope to track and analyze the flourishing landscape of online media and publications. Even a seasoned PR agency is usually unable to provide full-scale media monitoring without assistance by specialized monitors and software.

Media monitoring demand growing from PR agencies

More than half of businesses (57 percent) seek media monitoring and social media monitoring from PR companies, a survey by Researchscape International shows. On the other hand, a good one third of respondents (33 percent) are less than satisfied with the basic media monitoring that PR companies provide. This applies particularly to social media, highlighting the need for dedicated media monitoring to respond to growing market demand and also raise standards.

The average PR firm rarely employs specialized media monitoring software. Software featuring advanced capabilities like machine learning or artificial intelligence is well beyond the means and capabilities of PR companies. Listening in on social media and watching online media as a whole are the top trends in PR. This means that, if they are to stay ahead of the competition, public relations should collaborate with media monitors.

Media monitoring and PR: a marriage made in heaven

Both corporates and not-for- profit organizations need to observe the media in a more advanced manner to make PR campaigns work better. Brands need to stay abreast of review sites, influential blogs, and consumer fora to hone their message and respond to negative and positive feedback alike.

Various online tools and software solutions are available for both PR agencies and organizations to perform effective media monitoring and enhance brand public relations strategy. Nonetheless, a wise move for a PR firm is to collaborate with a dedicated media monitor since the online media ecosystem is changing extremely rapidly with new players emerging daily. In addition, measuring PR campaign effectiveness now involves media that did not exist only a few years ago, requiring specialized tracking software only a media monitoring firm can provide.

Analyzing and dissecting: they key to PR campaign efficiency

Though still widely perceived as the stock-in-trade of media monitors, reporting brand mentions in the media is in fact so very Nineteen Nineties. Professional media monitoring companies can provide PRs with much, much more. They can analyze and dissect media coverage in a way that PR officers need when fine-tuning campaigns for best efficiency.

A reputable media monitoring service will provide reports and analysis of both positive and negative comments about a brand on a particular medium, in a specific region, or through a set social communication channel. More advanced media monitoring tools can provide reports on gender, age, household income, and other important details of the overall audience moved to respond to PR campaigns. Those metrics matter because they lay the foundations of future PR success along with brand mentions in mainstream media.

Analyzing impact of a PR campaign is getting ever harder without professional media monitoring. Which is why PR agencies need to work ever closer with media monitoring companies.

 

The post appeared first on NewsMeter

Previous Post

Is PR Failing to Embrace New Technologies?

Next Post

#MeasurePR TakeAway – September 2017 Edition.

Related Posts

P+ Measurement Services Wins Six awards… LaPRIGA, Brandcom, others.
Measurement & Evaluation

A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry

June 14, 2023
Influencer Media Monitoring: Why Brands should Monitor their Influencers
Media Monitoring

Influencer Media Monitoring: Why Brands should Monitor their Influencers

May 2, 2023
The Role of Media Monitoring Services in Governance and its Application
Media Monitoring

The Role of Media Monitoring Services in Governance and its Application

March 27, 2023
Why having a Media Monitor “WATCHDOG” is Necessary
Media Monitoring

Why having a Media Monitor “WATCHDOG” is Necessary

March 20, 2023
Ethics and Practice in Media Monitoring and Intelligence
Media Monitoring

Ethics and Practice in Media Monitoring and Intelligence

March 6, 2023
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
Measurement & Evaluation

10 Years in Media Monitoring and Intelligence Profession: Lessons Learned

March 1, 2023
Next Post

#MeasurePR TakeAway – September 2017 Edition.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get PR Performance Report

Recent Post

  • P+ Measurement Services Announces 7th Consecutive Hosting of AMEC Measurement Month, Focused on Influencer Marketing and PR
  • Media Intelligence Report on Big Brother Naija All-Stars 2023
  • Leading Media Intelligence Consultancy, P+ Measurement Services hosts 24th #EvaluatePR Event
  • Nigeria’s Philip Odiakose named Judge, as AMEC Unveil 24 Jury’s for the 2023 Global awards
  • Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies

Comments

  • Angela Jeffrey on 21 QUOTES: #FIBEP 2016 TAKE AWAY
  • Ralph Allison on P+ Measurement launches Nigeria’s first Broadcast Advert Analytics Audit Report
  • Philip Odiakose on P+ Measurement upgrades PR audit report services
  • Todd Murphy on P+ Measurement upgrades PR audit report services
  • P+ Measurement Services on “It is unprofessional for PR agencies to establish communication measurement agencies”

Categories

  • #EvaluatePR Tweet Chat Events
  • Advert Spend Analysis
  • COVID-19 Infographics in Nigeria
  • Industry analysis
  • Measurement & Evaluation
  • Media Intelligence Report
  • Media Monitoring
  • News & Events
  • Public Relations
  • Training
  • Uncategorized
Mate Plus

Copyright © 2019 P+ Measurement. All rights reserved.

Navigate Site

  • Home
  • Advertisement
  • Contact Us

Follow Us

No Result
View All Result
  • Public Relations
  • Measurement & Evaluation
  • Media Monitoring
  • Industry analysis
  • News & Events
  • Training
  • Get Reports
  • Cart

Copyright © 2019 P+ Measurement. All rights reserved.

Our customer support team is here to answer your questions. Ask us anything!
WeCreativez WhatsApp Support
Support 1
Support
Away
WeCreativez WhatsApp Support
Support 2
Support
Away
Hi, how can I help?