Reflecting on the 29th Edition of EvaluatePR: Why Purpose, Perception, and Performance Still Matter – Yusuf Opeyemi
When we started planning the 29th edition of EvaluatePR, the idea was not to create another panel or simply check ...
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P+ Measurement Services Unveils New Reputation Sentiment Intelligence Suite to Strengthen Strategic Decision-Making in PR and Communications
Lagos, Nigeria – P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its newly ...
P+ Measurement Services to Host Global Thought Leaders at EvaluatePR 29th Edition on Purpose, Perception, and Performance
Lagos, Nigeria— P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, is set to host the 29th ...
Philip Odiakose Joins Institute for Public Relations Measurement Commission
The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, Chief Media Analyst at P+ Measurement Services, as ...
Ojude Oba 2025 Garners Over 124 Million Global Media Impressions, Says P+ Measurement Report
LAGOS, NIGERIA – The 2025 edition of the iconic Ojude Oba Festival has emerged as one of Nigeria’s most impactful ...
SEGUN MCMEDAL APPOINTED STRATEGIC BOOK AMBASSADOR FOR “THE SCIENCE OF PUBLIC RELATIONS”
Lagos, Nigeria – May 19, 2025 – In a significant move to advance public relations measurement education and practice in Nigeria ...
The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important Book Yet.
Anthony Elikene For decades, Nigeria’s Public Relations industry has struggled with a critical void—a unified, practical framework for measuring ...
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead. ...
GTBank and the VDM Effect: A Data-Driven Media Intelligence Report (May 1–7, 2025)
A media intelligence report released by Lagos-based independent consultancy, P+ Measurement Services, has revealed significant reputational pressure on Guaranty Trust ...
Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a ...
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