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Public Relations
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Media Monitoring
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Home
Measurement & Evaluation
Measurement & Evaluation
Measurement & Evaluation
Reflecting on the 29th Edition of EvaluatePR: Why Purpose, Perception, and Performance Still Matter – Yusuf Opeyemi
Mate+
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August 5, 2025
Measurement & Evaluation
P+ Measurement Services Unveils New Reputation Sentiment Intelligence Suite to Strengthen Strategic Decision-Making in PR and Communications
Measurement & Evaluation
Philip Odiakose Joins Institute for Public Relations Measurement Commission
Measurement & Evaluation
The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important Book Yet.
Measurement & Evaluation
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
Measurement & Evaluation
Why Analyzing Media Sentiment by Frequency is Holding You Back
Mate+
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April 29, 2025
0
Measurement & Evaluation
Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Mate+
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April 8, 2025
0
Measurement & Evaluation
PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Mate+
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March 18, 2025
0
Measurement & Evaluation
The Power Trio: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma
Mate+
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February 11, 2025
0
Measurement & Evaluation
2025 PR Monitoring & Measurement Outlook: Local and Global Perspectives
Mate+
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January 7, 2025
0
Measurement & Evaluation
Why Is the PR Measurement Industry So Peculiar? Here is the Inside Scoop!
Mate+
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November 19, 2024
0
Measurement & Evaluation
Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement
Mate+
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October 29, 2024
0
Measurement & Evaluation
Public Relations Agencies Judging Their Own Work? Here is Why It’s a Recipe for Disaster
Mate+
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September 24, 2024
0
Measurement & Evaluation
Are PR Agencies Hiding the Full Picture? The Case for Independent Media Assessment
Mate+
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June 25, 2024
0
Measurement & Evaluation
The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association
Mate+
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June 11, 2024
0
Measurement & Evaluation
Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective
Mate+
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June 4, 2024
0
Measurement & Evaluation
Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement
Mate+
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May 14, 2024
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P+ Measurement Services Sparks Global Dialogue on Outcome-Based Measurement at 2025 AMEC Measurement Month
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P+ Measurement Services Marks 10 Years of Pioneering Independent PR Measurement in Nigeria
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Nigeria’s Media Pulse: What Q3 2025 Reveals About the Reputation of Banks, Insurers, and Telcos
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Reflecting on the 29th Edition of EvaluatePR: Why Purpose, Perception, and Performance Still Matter – Yusuf Opeyemi
August 5, 2025
