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Public Relations
Measurement & Evaluation
Media Monitoring
Industry analysis
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Get Reports
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Home
Measurement & Evaluation
Measurement & Evaluation
Measurement & Evaluation
Reflecting on the 29th Edition of EvaluatePR: Why Purpose, Perception, and Performance Still Matter – Yusuf Opeyemi
Mate+
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August 5, 2025
Measurement & Evaluation
P+ Measurement Services Unveils New Reputation Sentiment Intelligence Suite to Strengthen Strategic Decision-Making in PR and Communications
Measurement & Evaluation
Philip Odiakose Joins Institute for Public Relations Measurement Commission
Measurement & Evaluation
The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important Book Yet.
Measurement & Evaluation
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
Measurement & Evaluation
Chess Maestro Tunde Onakoya’s Marathon Performance Under Media Lens: Intelligence Report Unveiled
Mate+
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April 30, 2024
0
Measurement & Evaluation
The Imperative of Independent Pre-Acquisition Audits for Out-of-Home (OOH) Campaigns
Mate+
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April 23, 2024
0
Measurement & Evaluation
The Role of Evangelism and Education in Fostering a Healthy PR Measurement Culture
Mate+
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March 11, 2024
0
Measurement & Evaluation
Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit
Mate+
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February 27, 2024
0
Measurement & Evaluation
TMKG Consulting Joins Forces with P+ Measurement Services under the Leadership of Philip Odiakose.
Mate+
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January 10, 2024
0
Measurement & Evaluation
Nigeria’s Philip Odiakose named Judge, as AMEC Unveil 24 Jury’s for the 2023 Global awards
Mate+
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September 12, 2023
0
Measurement & Evaluation
Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies
Mate+
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August 29, 2023
0
Measurement & Evaluation
A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry
Mate+
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June 14, 2023
0
Measurement & Evaluation
ChatGPT Applications in Media Intelligence: It’s Benefits and Limitations
Mate+
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April 18, 2023
0
Measurement & Evaluation
The Importance of PR Measurement and Evaluation: Understanding the Impact of Your Efforts
Mate+
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April 4, 2023
0
Measurement & Evaluation
Why Automated Dashboard is falling short in PR Measurement
Mate+
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March 21, 2023
0
Measurement & Evaluation
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
Mate+
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February 21, 2023
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