Nigerian Banks PR Performance Audit Report, July 2022

A total of 22 Banks and their CEOs in Nigeria were sampled.

The Media Performance report will:

Provide deep insights into bank brands and their CEOs in Nigeria using the P+ Measurement media content analysis (P+MCA) methodology.

Highlight Nigerian banks and their CEOs with most media prominence in the area of Partnership/Sponsorship, CSR/CSI, Product launch, Promotion, and Fintech media activities.

Explore competitive benchmarking of bank brands and their CEOs in terms of media visibility on both print and online media channels.

Analyze competitive sentiments (desirable and undesirable conversations that drove the bank brands).