Top Nigerian Insurance PR Performance Audit Report, Annual Report, 2020

A total of 10 Top Insurance Companies in Nigeria were sampled.

This Media Performance report will:

Provide deep insights into Top Insurance brands in Nigeria using the P+ Measurement media content analysis (P+MCA) methodology.

Highlight 10 Top Nigerian Insurance Companies with the most media prominence in the area of Partnership/Sponsorship, CSR/CSI, Product launch, and Promotion media activities.

Explore competitive benchmarking of Top Insurance brands in terms of media visibility on both print and online media channels.

Analyze competitive sentiments (desirable and undesirable conversations that drove the Top Insurance Companies).