Missed the European Communication Summit 2016?
Find below quotes, advice, figures backup with data, communication industry analysis, growth of the industry and event photos from communications directors and consultants.
Relax and Enjoy.
” PR today is to communications what analog was to digital” -@citizenrobert #ecs16
“Those who tell (and live) the best stories will rule the future.” -@jonahsachs #ecs16 #communication @IngeWallage
Bridging the art & (data) science of PR: follow a systematic process & never stop learning. #ecs16 @thomasstoeckle1
Data + visuals + narrative = impact. #ecs16 @thomasstoeckle1
Communications is currently all about creating compelling content and distributing it in a compelling way. #ecs16 @magyarj
Disrupting corporate communications: “In 2-3 years, 80% of the content will be video.” #ecs16 @magyarj
#harmonization is the success factor for #digitaleconomy in #EU says @GOettingerEU #ecs16 @eacdonline
“At the end of the day you have to know your audience” @HH1962HH #ecs16 #communication
#Digitalization provides a huge opportunity for #communication professionals and industry #ecs16 by @GOettingerEU
The #digital era is a big challenge, but even more so an opportunity for media & PR firms @GOettingerEU
Good communication starts with effective listening #ecs16
The Digital era is an opportunity for media and communicators – @GOettingerEU #ecs16
“Know your audience and your channels for better social engagement!” – @HH1962HH #ecs16
#ecs16 Big data: 72% of communicators believe this will change their profession, 21% of organisation implemented activities @GerPeerboom
Only 30% of European #communicators believe in the importance of traditional #media on the short term #ecs16
“The #digital Era is a big challenge, but an opportunity for media and #communications professionals. Embrace it” @GOettingerEU #ecs16 #eacd10
‘We have been over protecting TV viewing’ creating a negative competitive situation against online media #ecs16
Copyright protection a key part of new European digital strategy – @GOettingerEU #ecs16
‘The EU’s single market strategy is the key driver for growth and innovation’. #ecs16 @eacdonline @GOettingerEU
“Trust in smart people to manage #data, listen to their recommendations,” says @MasinovaPetra at #ecs16 #eacd10
“Choose your communications vehicles based on the purpose” – @nickandrews21 at the #ecs16 #eacd10
All jokes aside #AI is going to change our world – Jürgen Schmidhuber at #ecs16
Your brains have 100.000 billion connections, meaning 25 years #WOW #ArtificialIntelligence at #ecs16
Creativity & curiosity won’t always be the sole domain of humans, artificial scientists & artists being built #ecs16
Neuro-networks research is to create animal intelligence – Jürgen Schmidhuber #ecs16
Artificial Intelligence won’t be stopped just as the discovery of fire wasn’t! – Jürgen Schmidhuber #ecs16
Interesting theory about humans vs #AI: the robots won’t be interested in crushing us as we’re too different. #ecs16
People are turning away from the elite and from the rule of law towards charisma… @anapalacio #ecs16
To realise the true benefits from digitalisation we need substantial investments in infrastructure. #ecs16
Communicators mission is not only to advise on what is said, but what is done because that’s what generates new attitudes & reputation #ECS16
Face-to-Face communication is more important than social media.! #ecs16
Communication is increasingly about understanding numbers. @rtench #BigData #ecs16 #communication
Majority of communicators are not engaged with big data – @DejanVercic #ecs16
We live in an era of distrust and systematically make Stakeholder relations effective #ecs16
The old buzzwords of corporate communication & leadership are not resonating anymore #ecs16 @Novartis #communications
Big data are mainly used for planning and evaluation. Not so much for automated communication. #ecs16
It’s the mix of big and small data that deliver valuable insights #ecs16 #deutschepost
Leaders are also just humans; Everyone has their own story, it is just about finding them. #ECS16
Storytelling, authenticity, the best way of convincing people by persuasion #ecs16 #ecs10
Big data is very important when you communicate on #socialmedia and with #employee advocacy #ecs16
The press prefers disruptive rather than constructive news – David Thomas on communicating finance #ecs16
“Big data and small data, creates stakeholder capital” reputation+bonding=stakeholder capital @DeutschePostDHL #ecs16
Big data = Reputation management vs Small data=Stakeholders engagement @DHLPaket #ecs16
Social media doesn’t build an immediate brand reputation, but bonding – a new reputation currency? #christofeehrhart #ecs16 @DeutschePostDHL
“Debunking ‘digital first’ myths” should start with putting people first again (and don’t say ‘stakeholders’) – @ConranDesign #ecs16
Communicators need to pass a reverse Turing test: prove to be humans, not machines says Ehrhart #BigData #ecs16
We should develop a Reverse Turing Test: in era of automated communications, we need to show that communications is people -2 –people not machine-2 -people. #ecs16
Moving from brand narratives to purposeful epics means go beyond communications..involving all stakeholders @AlanVanderMolen @WE_UK #ecs16
Reputation management is about narrowing the gap between what you say and what you do @ReputationInc #ecs16
Expand your mind when it comes to crisis management #ecs16 #communication
You can’t win & keep social acceptance w/out maintaining it- @Jomo1966 #ecs16
Legitimacy, trust & consent are the 3 foundations of social license – @Jomo1966 #ecs16
‘Knowing and showing’ is the path to social licence to operate – @Jomo1966 #ecs16 #sustainability
“Be society-centric” (not business-centric) – John Morrison #ecs16
Ask yourself the following on big data: HOW MANY MATHEMATICIANS ARE PART OF YOUR TEAM? And why….? #ecs16
Social license is people focus when CSR was business focused. But it’s all about trust! #ecs16 #eacd10
“You have to demonstrate the social gains created by your business ” – Matt Peacock #ecs16
“CSR is dead” – Matt Peacock of Vodafone #ecs16
Traditional CSR programme outdated & should in core business strategy – Matt Peacock @VodafoneGroup #ecs16
“If you give a poor woman a phone, you will change her life” – Matt Peacock, Vodafone. #ecs16 #sometimesitissimpletodoGood
Companies should allow local flexibility when it comes to reputation management – @DGrot089
Campaign against #PR jargon: “The use of the word ‘sustainable’ is not sustainable” – @CraigWinneker’s #ecs16
9/10 press releases don’t apply to journalists’ beats – @CraigWinneker @POLITICOEurope #ECS16
From #ecs16: Are words losing their meaning as we don’t want to consume content on a deeper level?
“If your kids want a great career: data analyst it should be!” Math pro’s wanted for the future of communications – Matt Peacock #ecs16
Most people don’t read past 3rd paragraph of press releases! – @CraigWinneker #ecs16
Digital strategy needs to be driven from the top down and bottom up #digital #PR #comms #ECS16
To make your #digital strategy work & illicit real transformation, you need to bring Communications, IT & HR departments along on the journey #ECS16
“We need to reposition ourselves at end of info chain as #PR scientists focused on interpretation and action” – @MasinovaPetra #ecs16
Measurement is the top skills gap identified by PR teams – Nick Andrews @Fleishman #ecs16
“PR agencies perpetuate AVEs to tell clients they are not paid enough” – Thiery Nicolet #ecs16
“We moved from big data to smart data to relevant data” @MasinovaPetra #ecs16
We have a skills gap in Communications – communications experts tend to love people, not numbers. #ecs16 #communication #BigData
“Trust in smart people to manage #data, listen to their recommendations,” says @MasinovaPetra at #ecs16 #eacd10
“Choose your communications vehicles based on the purpose” – @nickandrews21 at the #ecs16 #eacd10
All jokes aside #AI is going to change our world – Jürgen Schmidhuber at #ecs16
Your brains have 100.000 billion connections, meaning 25 years #WOW #ArtificialIntelligence at #ecs16
Creativity & curiosity won’t always be the sole domain of humans, artificial scientists & artists being built #ecs16
Neuro-networks research is to create animal intelligence – Jürgen Schmidhuber #ecs16
Artificial Intelligence won’t be stopped just as the discovery of fire wasn’t! – Jürgen Schmidhuber #ecs16
Interesting theory about humans vs #AI: the robots won’t be interested in crushing us as we’re too different. #ecs16
People are turning away from the elite and from the rule of law towards charisma… @anapalacio #ecs16
Our 1st responsibility to society is to address low growth & inequality, – @anapalacio #ecs16
Communication will have to play a key role for the reconnection of organisations and politics with the publics #ecs16
Content is (becoming) visual, Words will just have to work harder? #ecs16 #eacd10
People are turning from ‘Rule of Law’ towards the Powerful & Charismatic: short-term and dangerous says @anapalacio #ecs16 @FTI_EMEA
Legitimacy of authority has to be earned every day; it is no longer a given – @anapalacio #ecs16 @FTI_EMEA
Communicators are part of the messy world, not just telling the story of the reality. Ana Palacio #ecs16 #eacd10
“Communicators role is not to create sweatened narrative, but to give truth to people” @anapalacio #ecs16
25% company’s market value can be attributed to reputation #ecs16 #communication
Corporate affairs directors must be part of companies’ business decisions #ecs16 #PR #media @EgonZehnder
87% of business leaders rate reputation risk as the number one risk #ecs16
#WhatCEOsWant – They require a seasoned communications adviser with savvy business acumen & relevant experience – Richard Marshall @Korn_Ferry #ecs16 #PR @CambreAssoc
CEOs now more political so communication advisers must adapt, be resilient, bust silos, foresee/solve problems – Richard Marshall @Korn_Ferry #ecs16
Chief Communications Must move from ‘functional’ to ‘strategic business advisor’ says Richard Marshall from @Korn_Ferry at #ecs16 #eacd10
Communicators as leaders of transformation and change #ecs16 @EgonZehnder
Corporate Communications Officer, be the trusted advisor of the CEO, it’s about trust,empathy&chemistry.Fill the seat of a business executive, be a problem solver #ecs16
Leadership is not a functional expertise, it’s a human skill and you need to build it daily @EgonZehnder #ecs16
The role of CCO is changing. Get the skills to navigate in the uncertainty, be a strategist, be the solution #ecs16
There are more people with access to smartphones than toilets #ecs16 #iwahq #iwa2016Brisbane
It takes 28 seconds (speed of Tweet) for crisis to go public, Average 21 hrs for companies to respond – #ecs16
“About to be overrun and overwhelmed by the age of data, PR today is to communications what analog was to digital” -@citizenrobert #ecs16
“Those who tell (and live) the best stories will rule the future.” -@jonahsachs #ecs16 #communication @IngeWallage
Bridging the art & (data) science of PR: follow a systematic process & never stop learning. #ecs16 @thomasstoeckle1
Data + visuals + narrative = impact. #ecs16 @thomasstoeckle1
Communications is currently all about creating compelling content and distributing it in a compelling way. #ecs16 @magyarj
Disrupting corporate communications: “In 2-3 years, 80% of the content will be video.” #ecs16 @magyarj
Due to low organic reach on social, 5 brand ambassadors are as powerful as 50.000 FB followers. #ecs16
The British press has hardly published a positive story in the EU in the last 43 years #Brexit #ecs16
Do not use abbreviations in communications #lessonslearned #brexit #ecs16 #americafirst
“Lack of trust in politicians: Not a local or regional problem – it is a global phenomenon” @mazennahawi #ECS16
“Mistrust in politicians is nothing new – but the scale of the problem is mind boggling” @mazennahawi #ECS16 @commssummit
