P+ Measurement Services, a media intelligence and audit agency and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement in the month of May 2019.
The report shows that there was a decrease of N11, 142,745. in the total Nigerian Banking Industry, media adverts spend in May compared to the month of April. While TV media adverts in the Banking industry for May saw an increase in media spend, compared to April with an additional spend of N23, 540,083.
Sample Size: 22 Commercial Banks
Media Type: Television, Radio and Print Media
