P+ Measurement Services, a media intelligence and audit agency and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement in the month of September 2019.
The report shows that there was an increase of 132,430,769 in the total Nigerian Banking Industry media adverts spend in September compared to the month of August.
TV media adverts in the Banking industry for September saw an increase in media spend, compared to August with an increased spend of N75,873,724, while Radio media adverts in September also saw an increase in media spend, compared to August with an increased spend of N18,392,774, and the Print media adverts in the Banking industry for September also saw an increase in media spend, compared to August with an increased spend of N38,164,271.
Sample Size: 21 Commercial Banks in Nigeria
Media Type: Television, Radio and Print Media
