“It’s impossible to get a conversation going when everyone is talking!” -Babe Ruth via @justandybowins #iprprime2016
“We are living in an age of content pollution” @justandybowins @Samsungtweets #IPRPRIME2016
“PR is responsible for the things you know you know but you don’t know how you know it.”@carlisledc #iprprime2016
“Focus more on data’s potential to drive impact vs. measure it” – @HugleyA #IPRPRIME2016
Analytics is more hindsight than foresight. @HugleyA #IPRPRIME2016 @InstituteForPR
Making sure marketing and PR are united in message delivery is key. Work together from the beginning. #IPRPRIME2016 @jaymandel @MarcyCohen
“We have reached a tipping point in measurement. We need to stop measuring impressions” @HugleyA #IPRPRIME2016
“Everyone is on a measurement journey.” @WeinerMark #IPRPRIME2016
No more decks. #MasterCard uses a social intelligence platform to track all data-PESO. @JayMandel #iprprime2016
Metrics can be your savior – use to guide, shape & tweak your strategy #IPRPRIME2016
“Research answers questions, and at the same time raises new questions” – @WeinerMark #IPRPRIME2016
“Metrics for the sake of metrics mean nothing.” @justandybowins What’s the action? #IPRPRIME2016
#PRmeasurement “What? So What? Now what?” Not just about the numbers…How does it align to goals? #IPRPRIME2016
#Data alone is not enough. We tend to forget this when reporting to the #c-suite about #pr efforts. #iprprime2016 @FayScommPRO
Data is an investment. If you ask stupid questions, you’ll get stupid responses. @justandybowins #IPRPRIME2016
Metrics without insights are useless – Samsung’s @justandybowins #iprprime2016
Analysis and Insight by @nodexl
